The team behind the Two Bit Circus micro amusement park in downtown Los Angeles plans to take Disney’s Star Wars hotel concept and add a virtual reality video arcade twist with a pair of new interactive storytelling hotels.
Two Bit Entertainment has acquired two former conference hotels in Denver, Colorado and the New York area, where they plan to open the world’s first Revelers Resorts interactive gaming hotels.
The new Star Wars: Galactic Starcruiser at Disney’s Hollywood Studios in Florida serves as a model for the immersive hotel experience planned for Revelers Resort, according to Two Bit Circus CEO Kim Schaefer.
“We don’t have the Star Wars brand above that. We’re going to create our own brand,” Schaefer said in a phone interview. “That’s the kind of thing people want. They want these immersive experiences.
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Although Two Bit Entertainment has yet to set rates for a stay at the Revelers Resort, prices should be well below the staggering $6,000 Disney charges for a trip on the Galactic Starcruiser.
Two Bit Circus opened in 2018 as the world’s first micro amusement park in the Downtown Los Angeles Arts District. A second Two Bit Circus is set to open this fall in Dallas.
There is still work to be done on the new Two Bit Circus hotels – which will be known as Revelers Resorts. The hotel’s immersive playgrounds are expected to take a year to complete once construction begins. Opening dates have yet to be set for Revelers Resorts in Denver and Stamford, Connecticut, outside of New York.
The Two Bit Circus micro-amusement park in Los Angeles offers virtual reality versions of roller coasters, dark rides, flight simulators, haunted mazes and digital intermediate games. The indoor high-tech entertainment venue sits somewhere between a family entertainment center like Boomers and a modern video arcade like Dave & Buster.
Two Bit Circus brings together a whole host of VR entertainment in one place that has already been attempted in venues large and small. Two Bit Circus’ standout attractions are the innovative interactive story rooms, which will serve as the backbone of the new Revelers Resorts.
To understand where the Revelers Resorts are heading, you need to understand the Two Bit Circus story rooms that encourage and enable team-based social play with small groups in 20-foot-by-20-foot rooms. The perfect example of interactive players in a story room: a birthday party with half a dozen kids and a parent or two where everyone joins in the game. Think of a two-bit story room like an escape room where the goal is to solve a fun STEAM-based problem rather than break free from a confusing prison.
At Two Bit Circus in Los Angeles, Dr. Botcher’s Minute Medical School story room is a life-size version of the Operation board game where players work together to save the patient lying on the operating table. Next door, Samuel Sweetbottom’s Candy Chaos is an interactive version of the candy factory episode “I Love Lucy”.
“The History Rooms are really our bread and butter,” Schaefer said. “That’s what makes us super special and unique. We really understand not only how to make these games, but also the psychology behind the gameplay.
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Schaefer was named CEO of Two Bit Circus in part due to her 20 years of experience with Great Wolf Lodge, where she served as CEO.
Great Wolf Lodge took the indoor water park concept pioneered in Wisconsin Dells, Wisconsin, introduced a layer of theme park storytelling, and expanded the brand nationwide.
Great Wolf Lodge has multiple locations near theme parks across the country, including Disneyland in Anaheim, Cedar Point and Kings Island in Ohio, Busch Gardens Williamsburg in Virginia, and Six Flags Great America near Chicago.
Two Bit Circus and Revelers Resorts will offer similar experiences and serve similar audiences, but will take somewhat different approaches. Where Two Bit Circus is designed as a two to three hour experience, Revelers Resorts will offer overnight hotel stays. While Two Bit Circus is primarily focused on young adults first and families second, Revelers Hotels will reverse the script and focus primarily on traveling families with young adults as a secondary audience. The change in perspective will be reflected in hotel operations.
“We’re definitely going to change some of the things we do at Two Bit Circus that go to Revelers Resorts,” Schaefer said.
Revelers Resort will follow the land cruise ship model with a captive audience.
“We really want to create a fun atmosphere for people to have a good time,” Schaefer said. “Family time is precious and getting away from it all is always a challenge. Having something unique and close to home is what families are looking for.
The base Revelers Resort package will include a hotel stay and play with additional experiences available.
“In today’s world, they crave social gaming,” Schaefer said. “It’s the new entertainment for families. Moms and dads play it. It’s not just for kids. »
Revelers Resorts will transform the hotel’s convention center spaces into magical early 1900s circus grounds that will be filled with modern high-tech entertainment. A cast of robot characters will be led by Revel.
“It’s Revel’s circus,” Schaefer said. “You will see Revel in the holograms and through the stories we tell. The robots worked with Revel to find the coolest things in the world to put inside the circus.
Lemonade stands, hot dog carts and a build-a-bot retail store will be dotted throughout the circus grounds. The hotel rooms will be themed around circus tents and circus wagons.
Beyond the hands-on story rooms, Two Bit Circus relies heavily on virtual and digital play. Revelers Resorts will offer more physical attractions than you would expect to find at a traditional family entertainment center, amusement park or water park. The circus-themed Revelers hotels will feature ropes courses, ninja courses, rock climbing walls and at least one big family attraction.
Halfway circus visitors can swing a mallet on a magic striker and learn how to perform a magic trick or tell a fortune.
Tally’s workshop will serve as a kids’ club focused on science, technology, engineering, arts and math games – the fundamentals of STEAM education.
Revelers Resorts will have a live action game called Revelers Quest which will be similar to Great Wolf’s MagiQuest – which uses a magic wand to unlock gameplay. Think of the wand-playing activities in the Wizarding World of Harry Potter at Universal Studios Hollywood and you’ll get the general idea.
Revelers Quest develops the concept of the Two Bit Circus interactive story room with a turn-of-the-century circus story.
“We’ve woven a whole story into your stay that you can choose to participate in,” Schaefer said. “You’re not stuck in a room. You move throughout the hotel to solve the story. It really gives everyone the opportunity to decide how they want to immerse themselves in this experience throughout their stay. They can play whenever they want. »
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Revelers Resorts are the theme parks of the future, according to Schaefer.
“You can do it all in virtual reality and in our story rooms,” Schaefer said. “You can be anyone you want to be. You can be a different character. You can have this immersive experience. It’s really where people go. People like to get lost for 15 minutes or an hour.
Two Bit Entertainment plans to expand the Revelers Resort and Two Bit Circus concepts.
“We plan to develop both,” Schaefer said. “We believe both of these brands have national appeal.”
Could a Revelers Resorts hotel soon be coming to the birthplace of Two Bit Circus in Los Angeles?
“There’s a whole population in Southern California that loves to gamble,” Schaefer said. “We would like to get there. Our idea is that we want to build a national brand as quickly as possible, which makes sense. »