Ithra hosts the FIFA World Cup Trophy Tour by Coca-Cola and hosts talk sessions with prominent football stars

  • To celebrate the countdown to the 2022 FIFA World Cup™
  • Tanween hosts chat sessions with football stars David Villa and Sami Al Jaber.
  • Ithra is the last stop on the FIFA World Cup™ Trophy Tour by Coca-Cola before heading to Qatar.

DHAHRAN, Saudi Arabia, November 14, 2022 /PRNewswire/ — The FIFA World Cup™ Trophy Tour by Coca-Cola concluded the penultimate leg of its world tour at the King Abdulaziz Center for World Culture (Ithra), before heading to Qatar.

As part of the Tour, the Original FIFA World Cup Trophy traveled to 51 countries and territories as it visited all 32 FIFA World Cup qualifying nations for the first time. The penultimate stage of the Trophy Tour took place in the cities of Jeddah, Riyadh and Dhahran, to celebrate the start of the countdown to the kick-off of the 2022 FIFA World Cup™ in Qatar.

The events are part of the fifth FIFA World Cup Trophy Tour by Coca-Cola, which invites football fans to see football’s most iconic symbol and experience the true magic of the sporting event on largest and most anticipated in the world: the 2022 FIFA World Cup. ™. The one and only Original FIFA World Cup™ trophy in solid gold, the same trophy presented by FIFA to the winning team of the FIFA World Cup™, is on display for fans.

The event was part of Ithra’s Tanween Lecture Series “Football: The Great Game of Collaboration” on Saturday, November 12, 2022 as one of the conferences presented by the fifth edition of Ithra’s Tanween Creativity Season. The session covered several topics on the passion for football presented by Spanish football star and FIFA legend, David Villa; the Saudi international player, Sami Al Jaber; Yasser Almisehal, President of the Saudi Football Federation; and Nazli Berberoglu; Managing Director of the 2022 FIFA World Cup™ at The Coca-Cola Company. The session was moderated by sports journalist Khaled Arafah.

The session explored speakers’ most impactful stories of football’s victories and failures, how this popular game inspires audiences through the power of creativity, and how its impact manifests in people’s lives by bringing together teams, fans, nations and people everywhere. the world together, united by their love of sport.

The session also explored the creative process on multiple fronts, such as dialogue, and influencing others to move forward with creative processes based on the principle of cooperation as it represents the impact of “collaboration” – the Tanween’s theme for 2022, which operates under the slogan: “Collaborate to Create”. The session included exploring the best ways to collaborate with, for and through others, and the extent to which cultural collaboration, including with nature, can be successful through technology to serve our communities.

The FIFA World Cup Trophy Tour by Coca-Cola, which began its coast-to-coast tour when it touched down at Jeddah King Abdulaziz International Airport on November 11 was organized in partnership with the Saudi Ministry of Sports and the Saudi Football Federation (SAFF). After a number of iconic visits to the King Abdulaziz Sports City and Jeddah Corniche, the trophy then flew to Riyadh for a VIP event at At-Turaif, Diriyah and a fan experience with the Original Trophy at Granada Mall. Ithra will be the last leg of the tour in Saudi Arabia before he goes to Qatar where he will remain for the duration of the tournament.

The Coca-Cola Company has had a long-standing relationship with FIFA since 1976 and is an Official Sponsor of the FIFA World Cup. since 1978. Coca-Cola has advertised in every FIFA World Cup™ stadium since 1950 and is a long-time supporter of football at all levels. This is the fifth time that Coca-Cola and FIFA have teamed up to organize the FIFA World Cup. Trophy Tour of Coca-Cola in the world.

Get involved by publishing your own FIFA World Cup Souvenirs from the Trophy Tour using the hashtag #BelievingIsMagic

About King Abdulaziz Center for World Culture (Ithra):

The King Abdulaziz Center for World Culture (Ithra), located in Dhahran in the east Saudi Arabia, is a creative and interactive public center for workshops, performances, events, exhibitions and experiences. The Center provides an enriching journey for society by stimulating diversity, celebrating creativity and encouraging cooperation with the aim of revitalizing the knowledge economy by Saudi Arabia.

Ithra is Saudi Aramco’s most ambitious corporate social responsibility initiative and the Kingdom’s greatest cultural contribution. Through a range of exciting programs and initiatives, Ithra creates world-class experiences that combine culture, innovation and knowledge, and are designed to suit everyone. Components of Ithra include: the Think Tank, Library, Theatre, Five-Gallery Museum, Cinema, Great Hall, Energy Exhibit, Children’s Museum, and Ithra Tower.

About Coca-Cola Middle East

The Coca-Cola Company (NYSE: KO) is a comprehensive beverage company, offering more than 500 brands to people in more than 200 countries.

The Coca-Cola Company’s operation in the Middle East spans 12 markets, including 6 GCC countries, Iraq, Jordan, Lebanon, SyriaPalestine and Yemen. With 23 bottling plants in the region, our portfolio includes nearly 20 sparkling soft drink brands, including Coca-Cola, Sprite, Fanta, Thums Up, QJ, Canada Dry and Schweppes; our hydration and juice brands include arwa, crystal, Al Wahadasani minera, safia, minute maid, cappy, fuze tea and glaceau vitamin water.

Our business purpose is to refresh the world and make a difference and we are constantly transforming our portfolio to bring innovative new products with something for everyone. We also seek to positively impact people’s lives, communities and the planet through our sustainability initiatives – from water replenishment to waste management, recycling to women’s empowerment initiatives while continuing to creating a rewarding ecosystem for our employees, partners, consumers and customers.

For more information, visit us at Coca-Cola Middle East.

About the FIFA World Cup™ Trophy

The FIFA World Cup™ Trophy is awarded to the winners of the FIFA World Cup™ while remaining in the possession of FIFA. Crafted from solid gold and weighing 6.142 kg, the trophy depicts two human figures holding the globe aloft. Its current design dates back to 1974. As one of the world’s most recognized sporting symbols and a priceless icon, the original FIFA World Cup™ trophy can only be touched and held by a very select group. of people, which includes former FIFA World Cup™ winners and Heads of State. As the regulations state that the original trophy must remain in the possession of FIFA and cannot be won directly, the team that wins the FIFA World Cup™ temporarily retains the genuine trophy and then receives the trophy permanently of the tournament edition, the FIFA World Cup™ Winner’s Trophy (which is gold plated, rather than solid gold, and engraved with the year, the host country and the winners of the respective event ).

The FIFA World Cup Trophy Tour by Coca-Cola is an amazing opportunity for people to immerse themselves in a piece of football history and share their passion for the sport with each other. . The emotions of seeing the original FIFA World Cup™ trophy will forever be etched in the memory of football fans.

Contact: Nour Aldajani, [email protected]

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SOURCE King Abdul Aziz Center for World Culture (Ithra)


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