HAAS Alert is launching a donation campaign to help those


Chicago, March 16, 2022 (GLOBE NEWSWIRE) — Every year, hundreds of first responders and work zone operators are struck and killed by motorists on American roads. As road deaths continue to rise nationwide, these workers are at greater risk than ever. Today, HAAS Alert, the company behind the Safety Cloud® digital alerting solution, announced the launch of an ongoing campaign dedicated to supporting the families of responders and road workers affected by collisions. with collision. The HAAS Alert Giveback Campaign is committed to providing ongoing financial support to four leading national non-profit organizations dedicated to serving every industry impacted by these collisions.

The HAAS Alert Giveback campaign will provide funds to the following groups:

  • The National Fallen Firefighters Foundation (NFFF) was founded in 1992 by the United States Congress to expand programs to honor fallen fire heroes and assist their families and colleagues. As part of its mission, the NFFF provides resources to the families of firefighters lost in the line of duty and works to reduce firefighter deaths and injuries.
  • The National Law Enforcement Officers Memorial Fund (NLEOMF) is dedicated to its mission to honor the dead, tell the story of American law enforcement, and make it safer for those who serve. The Memorial Fund is one of the main organizers of the National Police Week celebration each May and holds a candlelight vigil each May 13 to honor all fallen officers. In addition, the Memorial Fund maintains the largest and most comprehensive database of officer deaths in the line of duty, conducts research on trends and issues related to officer deaths, and serves as information clearinghouse.
  • The American Traffic Safety Services (ATSS) Foundation promotes traffic safety through charitable donations and public awareness programs. As the charitable arm of the American Traffic Safety Services Association (ATSSA), the ATSS Foundation advances programs to reduce deaths and injuries in work areas, provides scholarships to relatives of work area workers fallen or permanently disabled and maintains a National Work Area Memorial. to honor the lives of roadway workers, motorists, pedestrians, law enforcement officers, public safety officers and deceased children.
  • The Survivor Fund was established in 2005 by the International Towing and Salvage Museum to provide immediate financial support to the families of tow operators who lose their lives in the automotive public service line. When tragedy strikes and tow families are in dire need, the Survivors Fund offers a lifeline and support to those affected while working to promote the dead and ensure they are not forgotten. The museum also houses the Wall of the Dead, a permanent memorial commemorating all tow operators lost in the line of duty.

Hundreds of thousands of collisions involving emergency vehicles, work areas and tow trucks occur every year, posing a significant risk to construction workers, emergency responders and the communities they serve . According to the US Department of Transportation’s National Highway Traffic Safety Administration, road deaths hit their highest number since 2006 in the first nine months of 2021, making the roads more dangerous than ever for the people who work on them. Data from the Emergency Responder Safety Institute shows 65 responders were struck and killed in 2021, an all-time high, and more than 100 construction workers are struck and killed each year in roadwork zones, according to the National Work Zone Safety Clearinghouse.

HAAS Alert’s Giveback campaign is directly inspired by the company’s broader mission to make vehicles and roads safer and smarter. HAAS Alert’s digital alerting solution, Safety Cloud, aims to reduce the risk of collision incidents by providing real-time alerts from active response vehicles and work areas to drivers approaching on the road. Safety Cloud alerts are delivered through HAAS Alert’s leading connected safety partners, including navigation apps such as Waze and leading vehicle brands such as Chrysler, Dodge, Ram, Jeep and Alfa Romeo of global automaker Stellantis. By alerting drivers up to 30 seconds in advance, Safety Cloud alerts have been shown to reduce the risk of collision by 90% while reducing hard braking by 80%.

“We are working toward a future where these tragic events are a relic of the past, but sadly today hundreds of families are impacted by these incidents every year,” said Cory Hohs, CEO of HAAS Alert. “We share the commitment of these four organizations to ensure that these everyday heroes and servants of the community are not forgotten, and we are proud to engage in an ongoing and lasting partnership with each of them.

To learn more about the HAAS Alert Giveback campaign, visit haasalert.com/giveback.


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