Daimler: Mercedes-Benz Museum looks to 2022 with confidence and takes stock

  • 245,232 visitors from June to December 2021
  • Successful new formats for pandemic conditions
  • Special exhibition “70 years of SL” extended until October 2022

stuttgart. 2021 was another exceptional year for the Mercedes-Benz Museum – as in 2020, it was marked in many ways by the effects of the SARS-CoV-2 virus. “We look to 2022 with optimism, but also with caution, because the pandemic is not over,” says Bettina Haussmann, director of the Museum. “Nevertheless, a suitable program is already in preparation: under the slogan “Don’t think about anything anymore”, we want to distract you in times of stress and invite you to visit the Museum free of charge in the first week of March. And of course we are particularly looking forward to looking forward to the warm season with a wide range of open-air events, the relaunch of “Stadtkultur” (urban culture) and Classics & Coffee. The open-air cinema and the Mercedes-Benz Concert Summer are also scheduled again this year.”

The Mercedes-Benz Museum 2022 – important dates (subject to change):

  • Special exhibition “The fascination of the SL – a dream car for 70 years” (until October 9, 2022).

  • [email protected] Museum (until February 15, 2022) Special hilltop presentation of three championship cars from the 2021 motorsport season: Mercedes-AMG GT3, Mercedes-EQ Silver Arrow 02, Mercedes-AMG F1 W12 E -Performance.

  • “Change your mind” (March 1 to 6, 2022): Free admission to the permanent exhibition and the temporary exhibition. Free guided tours every day at 4 p.m. (prior reservation recommended).

  • Interactive exhibition for children from 4 years old (March 29 to April 24, 2022): “The whole world on one page – international hidden object books”.

  • Classics & Coffee (from mid-April): The popular classic car meeting place every Sunday and from mid-May “after work” on many Thursday evenings.

  • Nuit des Etoiles (mid-May 2022): The unparalleled gastronomic event.

  • Long Night of Museums (May 21, 2022)

  • Concert Summer at the Mercedes-Benz Museum (July 7 to 10, 2022).

  • Urban Culture (July 14 to August 14, 2022): Diversified outdoor cultural programming with local partners.

  • Outdoor cinema (August 18 to September 4, 2022)

  • Manual activities for children (every Saturday and Sunday from 10 a.m. to 5 p.m.)

2021 review

“Given the overall difficult situation in the world, we are nevertheless satisfied with 2021. The number of visitors was hardly different from 2020,” says the director of the Haussmann museum.

245,232 people visited the Mercedes-Benz Museum from June to December 2021 under the conditions of a well thought-out hygiene concept. Despite a longer pandemic-related closure period than in 2020, there were only 1,573 visitors, or 0.6% less.

Until the outbreak of the pandemic, the number of visitors each year ranked in very high ranges. For example, 850,954 visitors came to the Mercedes-Benz Museum in 2019, almost 60% of them from abroad. Due to travel restrictions, international guests in 2021 came mainly from the neighboring countries of France, Poland, Switzerland and Austria. Tourism from China in particular has declined significantly, with just over 1,000 visitors to the Museum in 2021 (2019: 75,000). From the United States, the Museum welcomed just over 4,000 visitors in 2021 (2019: 30,000).

Reservations via the online ticket office (https://museum-ticket.mercedes-benz.com) have almost quadrupled. The system was renewed in 2021. In addition to admission tickets, guided tours, event tickets and vouchers can be purchased there.

Online tours are an integral part of the Museum concept. In 2021, among other things, two live tours for Chinese guests with a total of 140,000 participants and an interactive tour were organized through the special exhibition “70 years of Mercedes-Benz SL” on the Instagram channel @mercedesbenzmuseum.

Many motorsport fans took advantage of the unique opportunity to experience the “seven in one go” for free until the end of July 2021: the winning Formula 1 Silver Arrows of Lewis Hamilton and Nico Rosberg from 2014 to 2020, which the Museum showed in a special presentation, thus honoring the unique series of seven consecutive doubles of the Formula 1 world championship.

The colorful summer cultural program “Stadtkultur am Mercedes-Benz Museum” (Urban Culture at the Mercedes-Benz Museum), with around 100 events on the open-air stage, celebrated its premiere in 2021 and delighted visitors with a program varied from mid-June to the end of September. These included concerts, theatre, comedy, clubs, dancing, public screenings of the European Football Championship, performances and lectures. The concept of the successful format: the Museum makes the open-air stage available to artists, theatres, clubs, associations and other creators in the region, and the institutions organize their own events. Everything is done according to the current pandemic containment rules.

The young classic and vintage open-brand car meets Classics & Coffee has again been very popular. Despite a few days of rain, more than 10,000 vehicles in total came on 19 Sundays (all day) and 15 Thursdays (“after work”) from June to September. On sunny Sundays, up to 600 vehicles could be seen on Museum Hill. Classics & Coffee will be organized again from April 2022.

The five-metre Mercedes star on the Stuttgart station tower has become another baitboat in the museum’s outdoor area and a popular photo point. It is located next to the bus loop. In the meantime, the presentation has been supplemented by an illustrated chronicle of the star, which is installed at the base. It tells the story in four chapters, from the idea and its realization in 1952 to the erection of this star in front of the Museum. From 2025, it must turn again on the station pylon. The museum mascot Carlotta is also popular for joint photos, especially with younger guests. Since she first presented to the public in the fall of 2020, she has been mingling with guests every Sunday in front of and inside the Museum.


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