CBS “Summer of Ghosts” The campaign stops Wednesday afternoon at the Amtran garage, 3301 Fifth Ave., for a ribbon cutting and tribute to the TV show’s fictional Alberta Haynes, a jazz singer, a larger than life diva who died under circumstances unknown to the fictional Woodstone estate.
“Summer of Ghosts” is a summer campaign aimed at building momentum for the number one comedy airing Thursdays on CBS. Based on the BBC comedy of the same name, Altoona natives Joe Port and Joe Wiseman are the writers and producers of the single-camera comedy starring Rose McIver and Utkarsh Ambudkar as Samantha and Jay, a couple who converts an inherited country estate into a bed and breakfast. After suffering a fall and a coma, Samantha discovers that the mansion is inhabited by ghosts with whom she interacts.
CBS announced on June 23 that “Ghosts” The second season premieres on September 29. Filming is underway in Montreal, Port said, so he, actress Danielle Pinnock, who plays Alberta, and other cast members cannot attend the local event.
According to Ben Kammerle, experience manager at We Are BMF, the event marketing/advertising company hosting the local event, the event offers virtual experiences for attendees and in-person fans through a Web3 metaverse experience.
“It’s a fun event and a way to get involved in the ‘Ghosts’ experience. It’s free and open to all ages.” he said in a telephone interview.
This event highlights the ghost Haynes, a jazz singer who died at the mansion. In season one, episode nine, Todd Perlman (Rodrigo Fernandez-Stoll), an Alberta superfan, visits Woodstone. He reveals he has an Alberta Haynes Museum in his mother’s Altoona garage – as well as a full-color back tattoo of the Prohibition-era lounge singer.
Port, in an earlier Mirror interview, said he was inspired by the mansion and inhabitants of Altoona’s Baker Mansion and its first inhabitants Elias and Hetty Baker. He and the writing staff frequently drop references that Blair County viewers recognize. The ghost Hetty (Rebecca Wisocky), is named after Hetty Baker, wife of ironmaster Elias Baker, who built the historic Baker Mansion at 3419 Oak Lane.
Baker Mansion executive director Kate Rimbeck said Blair County Historical Society president Dr. Michael Farrow will attend the event. Baker Mansion will open Wednesday for
$5 “Hetty Towers” at 13h. Hetty’s tour will include the first floor and limited rooms on the second floor and will give fans an idea of what a typical day in Hetty’s life was like, Rimbeck said.
The Amtran garage will be transformed on the outside by a complete dressing on the theme and the Ghosts brand. A ribbon cutting at 11:45 a.m. kicks off the festivities, and then attendees can tour the museum, which measures 69 feet wide by 15 feet deep, and pays tribute to the Tulsa-born singer Haynes. In-person attendees will peruse the museum filled with Haynes memorabilia reflecting his life in Tulsa and later Harlem, artifacts and more from his time, Kammerle said. Her jewelry, costumes, letters, sheet music and much more will be on display.
Visitors can scan a QR code and receive a free 30-day subscription to Paramount+ so they can binge on the first season before the new second season.
Additionally, fans who cannot make it to Altoona can attend virtually. QR codes will be available to purchase limited edition non-fungible tokens to purchase special digital assets, including fan art from CBS social media.
“It’s a way for people to have a digital experience and look around the Woodstone Mansion and get a ‘Ghosts’ experience,” said Kammerle. “It’s another way for fans to experience the fun of the show.”
Area officials have been invited to attend the ribbon cutting, but he was unable to confirm who will attend. Guests will be greeted by staff and brand ambassadors and treated to light refreshments.